You will have seen the earlier blog about the difference between Digital Print and Lithographic Print. Contained in there is a brief description of the individual processes and a list of Pro’s and Con’s for each.
Following on from this, I thought it would be best to tray and outline an easy reference guide for you to see how it would be best to print your job. It goes without saying that we will advise you on this when you call us, but as a reference guide, this checklist will give you a guide as to which one would suit your job.
Colour – If you are looking for a specific Pantone colour or Metallic to be printed, then Litho is the way to go. If this is not a concern the, dependent on quantity, either process can us used.
What Material – Both print methods can handle a vast range of media on which to print on. Often, dependent on the press, Litho can generally handle large sheets of paper, generally more important if you are printing posters or large run jobs.
How Many? – Due to the large set, up costs for Litho, it is only cost effective for larger jobs. Once the set-up is done, it is generally not much difference between 2500 and 5000 of a run. The more you order, the more you save.
How Quickly? – Due to the nature of the process, Litho will have a longer turnaround due to set up and drying as detailed in a previous blog, the way Litho printing works means the product leaves the press not quite dry so needs to thoroughly dry before it can be finished to the customer’s specifications. Digital print is dry and sealed immediately and can also be worked on for finishing immediately.
Proofing –If you require a printed proof of the job prior to confirmation to print, then Digital is you best option. With a digital proof, it can be produced almost instantly. If you do require a litho proof, then this will normally carry a cost as the press will need to be set up as if it were print in the job in full.
Variable Data and Customised Jobs – If this is the requirement them digital is the only way to go. Customisation for direct mailing and personalised marketing can be achieve with a data spread sheet.
When we work with you for the specific job, we will advise on the best and most cost-effective print methods for you, but this checklist will give you an idea or the appropriate method.
Please contact me if I can be of any assistance with any print requirements you may have.