I know from personal experience when receiving correspondence, I will always look at the letter and read it, speculative sales letter or not. The person or company who have sent it have taken the time to source my details and I consider it to be rude for me not even to open it and read it.
The first thing I notice is the quality of the paper. You can tell when a company wants to make a great first impression as the paper quality they use shine through. You look at paper stock like a Conqueror. Any letter printed on this gives a feeling of superior quality and the image is what will shine through to your business.
Following on from the paper itself, I then look at the quality of the print. It is so easy to tell the companies who run letterhead off on their in-house copiers, over those to pay to have them printed professionally. The print quality is so easy to tell apart from each other.
Then I read the letter……
I may not be the rule in this case but this is the way you communicate with your customers. This is their impression of you and your business. Surely if 1 in 20 people think like me it is worth doing the job properly to create that positive impression of your business? The costs to print a quality letterhead are minimal in comparison to what it could potentially cost you.
When you couple a quality letterhead with a compliment slip on the same stock you are certainly on the right path.
Form more advice a guidance on creating quality letterhead and for sample of paper stocks, please contact me.